Gone are the days when entrepreneurs in and around London preferred to go with the traditional ways of business. In today's date, a website is mandatory for a successful business. To ensure success, making an online presence is a must for any business – big, medium sized or small enterprise. Consequently, web designers in UK are in great demand working under stress to meet deadlines, staying on budget, and pleasing clients. A successful Web design is key to successful business giving not only the first impression of a business but adding to the trustworthiness of millions of web surfers as well. Web design is made up of some fundamental premises. An understanding of them is important in order to deliver pages that can impress and illuminate the readers. When designing a website the first question that strikes the mind is about the target audience. The key issue in designing a website is to make it user friendly - creating web pages that are accessible to everyone regardless of any device in use. User-centered web design is all about giving the control to the user. A well designed website adds value to the user's experience, and makes them feel that they truly got something out of visiting the web site. While designing a web page it is important to keep the framework in mind. Certain things are to be in the extra large department while other items such as text are relatively small to keep up with the overall ratio size of the presentation. Another important aspect worth considering is the attraction level. By providing good typography and attractive websites, you can provide the users the reason to stay longer. The importance of quality web content is equally significant beside the importance and overall influence of color in the field of web design. A website is a useful means for the client to approach the provider. The objective of web design is just not to amaze, but to reach out and convey information to the widest viewers possible about the business. Web design changes with time. These changes are reflected in company's complete product and service presentation. Web design is a complex discipline and demands wide range of skills. Therefore it is advisable to hire a professional to design a website. The contribution of an effective website towards the success of new entrepreneurs is immense. A creative website that is efficient makes a world of difference for any business identity. Author: Anthony Marsden